The $19.82 board game has already sold out at Walmart where it is being offered exclusively. In fact, the trend has been the most pronounced in smaller cities like Birmingham, Alabama and Buffalo, New York.Īs for the game, so far, “Monopoly for Millennials” doesn’t appear to be too offensive or too expensive to deter sales. Homeowners under the age of 35 have increased the most of any age group in recent years, from 36 percent in 2016 to 34.7 percent in 2017. Somewhat ironically, millennials are actually one big reason that IRL homeownership rate has increased in the last year, according to Business Insider.
More than a few took to Twitter to air their grievances with Monopoly’s parent company: Can you provide the URL for the Hasbro-official website featuring “Monopoly for Millennials,” where you trash on my age demographic because baby boomers caused an economic catastrophe that rendered us financially impotent for a decade? Thanks!” read one tweet from Steven Briggs Twitter user, Ma Lo also clapped back at the company, tweeting, THE REAL JOKE IS WE CANT EVEN AFFORD YOUR SH***TY A** GAME THE REAL JOKE IS WE CANT EVEN AFFORD YOUR SHITTY ASS GAME #MonopolyforMillennials Millennials appear to not like being trolled by a game invented for the Interbellum Generation. But the attempt at cheeky humor isn’t exactly winning over its target audience, according to NBC News.
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